BMW Cars, an effervescent label, recognized for its vim and vigor universally is a marque which had created history in the existence of the Multinational Corporations. The German manufacturer BMW was established 1913 producing immense variety of products, from motorcycle, air craft engines to automobiles. High performance and luxurious artifacts is the key behind every invention of the world class Bayerische Motoren Werke (BMW Cars), a leading exporter in Europe.
Many eminent personalities have been associated with the legendary firm, such as Karl Rapp who led the BMW’s pioneer air craft engine shop and Max Friz who designed the first engine for the leader. Karl Rapp work was a success but, his instinct to try on different innovative things kept him busy. But the real foundation of BMW Cars was laid by Franz Josef Popp.
From 1920’s to 1950’s BMW invested in diversified channels such as manufacturing of kitchen and garden equipments, motorcycles etc but the wheel of fortune turned in the favour of the legends when in 1960’s when the company focused on producing the sports sedan and compact touring cars. The following years were full of intense competition with some of the world’s classic such as Mercedes –Benz, Lexus, Infinity but in 1992 BMW shined by out selling its competitors for the first time in Europe. In the same year BMW initiated its first ever automobile plant in the US. BMW Cars cater to all the segments of the market from compact cars to luxurious limousines.
The acquisition of the 80 percent of the Rovers Group changed the complete picture of the BMW Cars in 1994.The latest production of the BMW Cars is acknowledged with the term ‘Series’- 1 series, 3 Series, 5-7 Series. Though there have been a number of classic works been created in the past but the rarest of the all was the Isetta bubble car, the 507, BMW 503, 52 coupe based on 501 saloon and many more in the list.
The BMW’s 3 series was one of the most remarkable cars of its time with outstanding driving dynamics, superb quality performance, infact it was called the king of the small sport sedan segment of the cars. The BMW Cars, 3 series sales aggravated the company production of cars to 3, 20,000 in the year 1978. The newer versions of the M3 model of BMW Cars were launched in the years coming by, where in 1998 M3 convertible was offered in the market.
2006 marked the arrival of new sedan and wagon models, the active steering system for adjustment of speed; electronic counter steer in times of wheel slippage impressed the crowd. 2007 saw the addition of twin- turbocharged inline 6 in the 3 series BMW Cars, The E90 3 Series of the BMW Cars now consisted of sedan, wagon, coupe and convertible models in either 328 or 335 form. BMW Cars have managed to generate the maximum horsepower and torque from their performance engines with the use of unmatched technology such as double-vanos, vavetronis, etc.
The BMW Cars competed with the finest players of the market, modernizing the features and amenities. BMW, the parent company of the MINI and Rolls-Royce car brands is heading the list of car exporters current generation.
