On the basis of the available sales figures, Mitsubishi Cars happens to be the sixth largest car maker in the highly competitive Japanese market. Mitsubishi Cars also holds the honour of being the seventh largest automaker in the world. Mitsubishi Cars is an affiliate of the well known Japanese conglomerate Mitsubishi keiretsu. Mitsubishi Cars was carved out from the car making division of Mitsubishi Heavy Industries in the year 1970.
Mitsubishi Cars has a long history of striking successful alliances with various foreign collaborators. Its first president Tomio Kubo was primarily responsible for laying the foundations of this successful strategy. By the dint of its successful alliances with the potent foreign partners, Mitsubishi Cars enhanced its production capacity from 250,000 cars in 1970 to more then 1.5 million units by the end of 1980.
Being predominantly based in Asia, Mitsubishi Cars suffered much more as compared to any other car manufacturer across the world owing to the Asian financial crises in the late 90s. Since then, Mitsubishi Cars has been persistently trying to enhance its stakes in the world auto market.
Mitsubishi Cars began its early foray into the Japanese automobile market by introducing Model A in 1917.
Mitshubishi Model A
Infact Model A happened to be the first series production automobile manufactured in Japan. However, Mitsubishi Cars discontinued with Model A after manufacturing 22 pieces only, because of its being unrealistically costlier than its European and American substitutes. Sad to say, but Mitsubishi Cars was able to resume its automobile manufacturing operations only after the end of World War II. Mitsubishi Cars earlier initiatives were confined to importing knock down car kits from the West so as to sell them in the market after reassembling them in Japan. Mitsubishi Cars started manufacturing its own cars only after the concept of family motoring picked up in Japan in the early 60s.
It will be really interesting to discuss a few successful models manufactured by Mitsubishi Cars.
Mitsubishi Eclipse is all about good looks and sporty persona tagged to efficient fuel mileage. It comes with a choice between a four cylinder or a V6 engine.
Mitsubishi Eclipse 1995
Mitsubishi Eclipse GT
It is a truly comfortable, feature laden car that is amply spacious. Starting at $20,000, it definitely qualifies as an economy priced sporty car with never before features.
Mitsubishi Lancer marks a successful attempt by Mitsubishi Cars to compete in the compact sedan segment. Right from its sheetmatel to interior trim, it is a whole new car with enticing looks. The engine has been slightly altered from the one in the previous models and has updated electronics.
Mitsubishi Lancer X
This Mitsubishi car offers a more powerful engine with fuel economy.
Another car in the Mitsubishi fleet that deserves to be mentioned is Mitsubishi Montero.
Mitsubishi Montero
Though this car introduced by Mitsubishi Cars is seriously tough yet at the same time it happens to be pampering luxurious. Montero caters to the buyers need for achieving comfort and convenience along with a gracious toughness that they seek in a sports utility vehicle.
